“I was found by people who were not looking for Me,” says the Lord God (Rom. 10:20). Christian efforts have often neglected those perhaps most “not looking for” God, the upper strata of society. RREACH strategically mixes special events, internet, television, radio, audio and printed materials to expose opinion leaders—people of influence and affluence—to the Gospel. Reaching this audience facilitates deep impact into their spheres of influence, such as business, professions, government and education.
On January 1, 2000, in an unprecedented and risky move, the world’s largest secular television network aired a primetime “pre-evangelistic” message by spiritual philosopher and Dallas Theological Seminary Professor Dr. Ramesh Richard of RREACH. It exposed several million individuals in over 50 countries in Asia, Africa, the Middle East and the South Pacific to the Gospel. This telecast, featuring a fresh message each year, continued to air on New Year’s Day, the only global holiday, until 2008.
RREACH then reconfigured this project around internet delivery platforms to reach even larger numbers of pre-Christians. Introducing a new life-issue theme each New Year’s Day, RREACH also sends a weekly email and short monthly video from Ramesh via Facebook. Individuals are encouraged to view timely messages and interact with online counselors at LifeRocks.org. These videos share the Gospel and invite viewers to welcome the Lord Jesus Christ as their Savior.
LifeRocks is one of the least expensive social media/internet outreach projects of major scope currently available. It’s also scalable. In 2013, RREACH exposed individuals to the Gospel for approximately $.10 US each. As God provides, RREACH can increase presence on multiple web portals worldwide and again expand to conventional media, such as television and print.
Weekly Spiritual Insight
Posts across various platforms, like the #Imlearning series below, are intended to encourage and enlist prayer.
#Imlearning: The spiritual “home” metaphor runs 2 ways. Is God @ home in my heart? do I feel @ home in God’s heart?