Raise your hand if you believe our world is sick. Not sick as in the slang sense of “cool!” but as those afflicted in our souls without God and without hope. This unhealthy spiritual situation explains our “flammable” world, a word recently used by the former British foreign secretary. Whether the British “flammable” or American “inflammable,” the seeming opposites mean the same thing: “easily set on fire.” We are sick, personally and locally, nationally and globally.

And why is the world sick? Because of politics? Economics? Or is it because every individual everywhere is spiritually sick? Sin-sick people populate and perpetuate a sin-sad world. Proof of sin-sickness frequently pops up in news feeds on our screens.

The whole world in its entirety is unwell. Not whole. Universal, spiritual unhealth is one reason our Lord Jesus speaks of the sickness-healing purpose of his coming: “to call sinners to repentance” for it is “not the whole who need a physician” (Luke 5:31–32). The One who has come into the world is the One who calls sinners to himself. He is God’s doctor for spiritual sickness. He is God’s savior from sinfulness for every sin-sick person, for any who are sick of their lives in this sin-sick world—everyone.

This “spiritual health” theme is also found in Psalm 67:2, a prayer for the blessing of God’s people so that the ends of the earth may experience God’s “saving health” (KJV). RREACH’s mission aligns deeply with the psalmist’s prayer. We must deliver spiritual health to individuals worldwide.

Spiritual Health for Individuals

RREACH’s vision emphasizes individuals: “changing the way One Billion Individuals think and hear about the Lord Jesus Christ.” Our ministry algorithm reads: “We accelerate our global impact by the wise use and mix of personal proclamation, major media, and ministry training to evangelize opinion leaders, strengthen pastoral leaders and reach large numbers of individuals, especially of Asia, Africa and Latin America.”

We don’t, then, reach a generic “mass of people,” but individuals who need the Savior in large and small, wide and deep ways. We make God’s saving health available to individuals who don’t even know or think they are sick. They’ve gotten used to being unwell. We offer the Savior-Doctor who will give them forgiveness, hope and peace in the middle of sin-sickness.

Take, for example, our innovative, current social-media initiative and response. While “vanity” metrics reveal millions, even billions of impressions, engagements and reach, we seek firmer counts of individuals who profess faith in Christ, and eventually express it in baptism, or join a group of believers.

Each week we receive follow-up metrics. Six months into our “What’s Your Worth?” campaign in places hard to reach, dense in population, young in demographics and savvy in technology, we are stunned by individual responses to Jesus’ offer of salvation health.

May I joyfully point out the minuscule costs of our activity and response in comparison with the hard work and large budgets of your church and mine? While it is theologically questionable to evaluate “cost per soul”—it would have cost God his only Son for even one—it is tactically prudent to know that our costs to reach each of these persons, to engage in ongoing conversations with them (sometimes for over a year!), and to share the life-changing and soul-saving Ggospel message is but a mere fraction when compared to traditional evangelism methodologies.“cost per impression” is 0.00047 cents and “cost per engagement” is a mere 0.002 cents. What do you think? Praise God with us.

Spiritual Health for Churches

We also must deliver spiritual health to the local church through healthier pastoral leaders. The “pastoral health–church health” correlation is easily discernible. Pastoral leaders themselves have to be healthy so their congregations can be healthy. Sadly, even Jesus’ audience of spiritually diseased leaders did not admit they needed spiritual healing!

Many undertrained and isolated pastoral leaders are personally unhealthy and therefore adversely affect public ministry. They admit their need and desire for pastoral education, training and formation. Hence RREACH is heavily and historically engaged in strengthening pastoral leaders at a massive global scale, scope, and speed through the Global Proclamation Commission.

With a motto of “all pastoral leaders trained, and every pastor a trainer,” the GProCommission serves as a global instrument for the faster delivery of better training of more pastoral leaders at lower costs. The 2030 goal is 100,000 more trainers of pastors drawn from and contributing toward 1 million better-trained pastoral leaders in at least 100 countries.

Many of you followed the post-pandemic resumption of the GProCommission engine, the Dallas Global Proclamation Academy in 2024. After three weeks of intense training, we celebrated the graduation of 27 tremendous, younger pastoral leaders and sent them back to 27 countries. We ask you to journey with us so that Christ’s church may experience spiritual health even to the ends of the earth.

Also, RREACH sent three of us—executive associate Robby Richard, operations leader David Brugger and me—to serve at a hidden, discrete and unique Pastors’ Conference in Central Asia. It was the 10th anniversary of an informal pastoral network that has provided spiritual health in hard-to-live-and-reach-and-work places. About 40 pastoral leaders from seven “stan” countries attended the week of vision, encouragement and commitments.

Remember our Global Proclamation Congress II for Trainers of Pastors, last November 2023 in Panama? Sadly, more than 600 African applicants were unable to attend and sent a powerful, heartfelt plea to hold something similar in their fastest growing continent for the Faith. The Lord willing, GProCongress II–Africa edition will be held October 30–November 2, focusing on “multiplying the quantity and quality of trainers of pastors” in Africa—God’s provision is at hand. Please pray for its impact.

And what about the possibilities that video conferencing provides? A Spanish-speaking, women-only, two-week-long gathering recognized 61 women who faithfully attended from 12 countries via Zoom in the middle of their wifely, motherly and vocational responsibilities. Families and churches will be a bit healthier as a result. Additionally, it was an honor to teach over 100 Chinese pastoral leaders on Preaching the Old Testament at the annual Ignite Preaching Conference. Please pray with us to enhance pastoral health and advance church health.

Spiritual Health through Individuals & Churches

Three convergence trends—spiritual responsibility toward, geographical proximity of, and technological connectivity with foreign-born neighbors—have inspired RREACH into its first large US evangelistic initiative.

REACH AMEN (Reaching America’s Multi-Ethnic Neighbors) is a US-oriented, multilayered, personal and media strategy towards reaching large numbers of foreign-born opinion leaders in partnership with individuals, churches and organizations. Opinion leaders are people of influence and affluence—bosses, colleagues, or underlings; doctors, teachers, or salespeople, etc. They are divinely placed as family and friends in your sphere of influence.

If you sense a desire to reach into the only identifiably unreached group in America—new immigrants—or to train those who have a burden to do so and include local churches in the process of seed-sowing and follow-up, this opportunity may well be worth your giving toward development costs and your prayer for its spiritual impact.

We invite you to underwrite any part of this ministry, accept any part of our risk, and enable any part of our opportunities that align with your overwhelming sense of God’s blessing in your lives … so that God’s saving health will be delivered worldwide.