Christian efforts have often neglected reaching into the upper economic tier of society, so RREACH mixes special events, television, audio, radio, literature and the Internet to expose opinion leaders—people of influence and affluence—to the Gospel. Reaching this audience facilitates deep impact into their spheres of influence. Again, RREACH personally follows up with those who show interest.

In addition to over three decades of teaching at Dallas Theological Seminary, Dr. Richard maintains a busy, year-round preaching, teaching and writing schedule. His personal proclamation of the Lord Jesus Christ results in strengthening pastoral leaders of the church and evangelizing the opinion leaders of society, especially in Asia, Africa and Latin America.


In 2006 Dr. Richard addressed the fourth annual Africa Union Heads of State Prayer Breakfast with 53 nations’ presidents/heads of state, secretaries of state and ambassadors.


On September 16, 2008, Dr. Richard addressed an audience of 200 ambassadors and world leaders as the keynote speaker for the 23rd Annual International Prayer Breakfast at the United Nations in New York City. Financial giant Lehman Brothers shut its doors the day prior, setting off a chain of events that would label September 16 as the birth date of the latest economic crisis.